When working within a MINI but MIGHTY social media organization, we can shy away from our ideas because it feels like there’s no one to execute. We get a good idea. We evaluate what our resources are in terms of:
People, Process & Technology
But what if it doesn’t feel like you can afford additional People OR Technology?
Process helps. Process is my favorite part. Process turns something big & scary. Into something bite-size and achievable.
Let’s break it down.
I recently recommended that a client create 10 pieces of written content for their website in order to publish at least 20 times a month (each piece published twice) on Facebook to drive traffic back to the site and provide value for the consumer.
10 new pieces of content! It’s a new idea and it’s scary.
In comes our friend process. We decided to create:
A monthly content production meeting: to prepare for the following month’s content pieces (I recommend this takes place on the 15th of the month: any sooner and the content doesn’t feel fresh.)
A monthly scheduling meeting: where we sit down and schedule as much as that content as we can on social channels (TOOLS: like Buffer Apphelp)
And with a whopping team of 2, we found we also needed to add:
A content writing day: we look at our list of content, we alternate writing articles and editing them with scheduled breaks for sanity.
Now, while we plan ahead for additional People & Technology, we have a new muscle to flex that makes our MINI but MIGHTY team put more out there providing more chance to connect with our community.
Do you have an instance when Process whipped your team into shape? Please share in comments…